Search Marketing Products and ServicesWhen Google became a verb in the collective vocabulary, it drove home the importance of search engines. For brand marketers, these engines are a major part of generating Web traffic for a number of consumer packaged goods (CPG) categories, including personal care, according to comScore, Inc. The research firm recently released a study entitled "The Digital Shelf: the Opportunity for Search Marketing in Consumer Packaged Goods," in partnership with Procter & Gamble, Yahoo! and the Search Engine Marketing Professional Organization (SEMPO).
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